2019—2020
The Narrator is the voice of the Warner Bros. Hotel in Dubai, Abu Dhabi. It is our nickname for the omniscient but welcoming character watching over each guest’s journey and making all the pieces of their plot come together seamlessly. The voice floods through all of the collateral to be used at the property, existing in different touch points of the guest experience. Often pulling inspiration from the art of filmmaking, each piece is tailored to thrive in the world of Warner Bros.
The hotel property consists of various bars and restaurants that each live and breathe their own visual languages under the umbrella of The Narrator. Each leans into a relevant theme that all connects back to the Warner Bros. universe, whether it be space travel inspired by Interstellar or tropes that touch on the filmmaking process.
Client: Warner Bros., The WB, Abu Dhabi
with Digital Kitchen
The Overlook
Using blends of retro-futurism and classified material, The Overlook at The WB, Abu Dhabi embraces both the unknown and an idealistic view of the future. Space exploration motifs taken from the likes of Interstellar flood throughout the various assets. Add on the WB film-inspired cocktail concoctions and it all culminates into a unique, out-of-world experience.