2023
Welcome to the Google Holiday 100: A collection of the products that defined our year drawn from the search trends that inspired them. From concept creation and copywriting, to art direction and user experience, our team at RoAndCo executed this collective gift guide across digital and print that resulted in a successful holiday campaign to wrap this year. All touchpoints were infused with an editorial, human look and feel that simultaneously carried through the simplicity and seamlessness of Google’s visual language. I led the microsite portion of this campaign, seeing it through every step of the way from site mapping and user flow to handoff.
Client
with RoAndCo